Own Business – Become an Entrepreneur

Despite difficult economic conditions out there, there are still opportunities available. Some of these best entails your own business. You can start many businesses with minimal investment and often work out of your home. We’ll discuss an excellent option to consider here.

An area which has become more and more important is building stronger relationships with both customers and employees. It goes without saying that both of these groups consist of people who want to feel appreciated and valued for what they do.

In the case of a customer, they like knowing that the company they do business with appreciates them and wants to listen and/or respond their feedback. And employees also like to know that their contributions are recognized and valued. In many cases it can be as simple as sending out a birthday card. Or perhaps a signed letter thanking the customer for their business and asking for their feedback regarding any comments, concerns, or suggestions.

The problem is that most companies simply don’t have the time or expertise to reach out to customers and employees in an effective way to recognize their importance or solicit their feedback. This represents an excellent opportunity for you to build your own business helping other companies implement effective customer and employee relationship building campaigns.

You can normally implement such a business from home. The major items required are a desk, computer, telephone, and knowledge of effective campaigns you can develop and implement on behalf of your clients. Many companies are looking for people who can assist them with these kinds of campaigns because they have neither the time nor the ability to do it effectively themselves.

There is a ready market out there. If you understand simple promotion techniques, you can easily find new clients. There are several simple and low cost places to promote your business.

One place is Craigslist. Many local businesses scan this site every day so you can reach many potential clients quickly and easily. Another excellent area to pursue is networking groups. There are many groups which have formed in different metro areas. These groups meet regularly and provide a way for businesses to present their capabilities to other businesses.

The cost to participate in these groups is very modest and you should receive an outstanding response. As you develop new clients, you should ask for referrals. In this way your own business can grow substantially as you provide an important service to help other businesses build strong relationships with their employees and customers.

Top 3 Mobile Marketing Initiatives for Small Businesses

2010 saw a massive growth in consumer mobile usage, and with the smartphone industry growing to more than 51 million users, 2011 is the year of mobile innovation and expansion. It’s time for small businesses to pay attention to mobile and start planning their local mobile strategy now.

Here are the top 3 mobile marketing initiatives small businesses must look into to be successful in 2011:

1. Mobile Social Media – A big part of a small business’ mobile strategy should be social media. Social media has seen a huge growth over the past year, and services like Foursquare and SCVNGR helped that growth. It may be surprising, but there are more users on social networks than users of e-mail.

There are a lot of social media marketing options to choose from, but Facebook is by far the biggest social media player with more than half a billion users. Since many small businesses already have some type of Facebook presence, the launch of Facebook Places and Deals is even more of a reason for small businesses to create a mobile location-based loyalty program by offering specials and discounts, promoting upcoming events and sales to their customers.

Using location-based social media marketing to proactively deliver messages and reach potential customers based on their geographic locations enables small businesses to actively reach their customers, increase foot traffic and boost profits.

2. Mobile-Friendly Websites — As mobile traffic increases, it makes sense for small businesses to create mobile-friendly websites to ensure they don’t miss out on mobile traffic and sales. Mobile and smartphone optimized web design will be the key to driving online sales. Now is the time for small local businesses to invest in designing a website for the mobile masses.

In the past, optimizing your website for mobile was a painful and difficult process. Now there are a slew of services that make creating a mobile formatted website easier. Check out Mofuse and Instant Mobilizer.

3. Simple Messaging System (SMS) a.k.a. Text Message Marketing – Text messaging is huge, with 73% of new mobile phone users saying that text messaging is the most important feature on their phone. In fact, the typical mobile phone user sends more text messages than they do phone calls.

By communicating with customers via text messages, small local businesses have an incredible opportunity to reach their customers with targeted special offers, coupons, news and event notifications. With text open up rates at 95%, text-based marketing is probably the most effectively way to get customers’ attention.

With the mobile web estimated to overtake desktop Internet in usage by 2015, it’s time for small businesses to get ahead of the competition and cultivate a great mobile website experience now.

Successful Online Business – Fact or Fiction?

In the age of the Internet, almost everyone loves the lifestyle that comes from running an online business. You definitely love to work from home everyday, set your own working hours, choose your own products and services to offer, and enjoy generating skyrocketing income. As a result, more and more people are lured into all types of online businesses; and you might be one of them.

Unfortunately, most of these people will give up and quit before they ever become successful. Most people get caught up in the “get rich quick” myth that overwhelms the internet. With the belief that all you have to do is to put up a website online; millions of people will instantly see it and start throwing money at you. In actual fact, the life is always cruel. There is not a lot of visitors visit to the website after waiting for weeks or months. The painful truth is majority of the visitors to the website do not buy anything. As a result, the percentage of these people who fail in the endeavor is more than 95% nowadays!

Why do the visitors or potential customer not buying anything from the website? There could be many reasons:

1) People want to get the best purchase-that is, to pay less and get more in terms of quantity and quality.

2) People do not want what you offer

3) People are careful on spending money during bad time.

4) People may not sure if it is the right time to purchase it.

5) People have doubt about you or the product you offer.

6) People do not have all the answer they need.

While people start thinking should or should they not buying your product, they may already forget the name of your website. As they start Google for the information again, they find your competitors in the first page of the Google!

Up to this stage, you should realize that making money online involves many aspects of knowledge. You must be willing to learn more. First of all, you must fully understand the product that you are promoting and selling. You must improve your marketing strategies; and continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques.

As earlier mentioned, the competition is getting stiffer and customers nowadays are very wise, too. You may need to put in a great deal of hard work and planning to become successful in online business. If you want to earn big, you have to invest time and great amount of efforts in researching, planning and promoting the product or service. As you sow, so shall you reap.